Tag Archives for " marketing "

Dec 02

How We Successfully Marketed Our Book

By Seneca | Strategy

I recently co-wrote a book that is selling pretty well considering us three authors are mostly unknowns. This breakdown of our marketing plan was inspired by this conversation on Facebook. We Started With a Proven IdeaWe started before we ever even got the book done. It originated from a monster blog post that seemed to […]

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Jun 07

You Can’t Do That On The Internet!

By Seneca | Strategy


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I’m a dyed in the wool internet marketer, but every once in a while I find it valuable to get out from behind the screen and have some face to face conversations. A really fun and efficient way to do this is via fairs, festivals, trade shows, conferences etc.​Every time we contemplate one of these, […]

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Feb 10

Joint Ventures: Build Your Business Fast!

By Seneca | Strategy


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So last week I drummed myself up a whole lot of new opportunities through joint ventures. A joint venture is an agreement between two or more companies to work together on a specific initiative. This is usually intended to be done in such a way that both sides get a significant boost from it. Generally […]

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Jan 28

The High Cost of Free Marketing

By Seneca | Working Smarter


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I’m sure if you’ve looked into internet marketing at all, you’ve no doubt been sucked into the allure of free marketing via social media, blogging, writing newsletters, Periscoping, doing your own SEO work and on and on and on. There is an urgency to be everywhere and doing everything and all these tried and tested […]

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Dec 13

Guest Blogging: Why You Need to and How to Get Started

By Seneca | Tips and Tricks


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Get ready to get uncomfortable, as anything that grows your business significantly is sure to push your comfort limits. I’m talking about guest blogging, which is the art of hitting up other bloggers for the privilege of speaking to their audience. You get to borrow someone else’s platform and audience for a moment and direct […]

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Dec 11

Build One Fire At a Time

By Seneca | Strategy , Working Smarter


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This is the counterintuitive way to get it all done successfully. Start one business at a time, master one technique at a time before moving on. The temptation is to start little fires and work to keep them all stoked rather than building something to the point where it’s self-sustaining and that a lot of […]

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Nov 12

If Selling Is Hard For You…

By Seneca | Psychology of Success

Then you need a paradigm shift. Very few of us like wearing the salesman hat. It conjures up all kinds of ideas about slimey tactics, manipulation and other things that people with consciences want no part of. Yet we still have to run our businesses. If your present view of sales and marketing is that […]

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Oct 15

Imposter Syndrome

By Seneca | Psychology of Success

Who am I to talk to you about imposter syndrome? I mean, who do I think I am? It’s not like I have overcome this and am this huge authority like Tony Robbins or something… Who in their right mind would listen to me? Imposter syndrome is actually a thing in the secular world of […]

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