Web surfing is happening much differently than it did when we first got started with our dial up internet and our trying to hit the scroll bar on the side of the screen with our cursor.
Back in the day, a good webpage didn’t make you scroll too much and you had lots of links embedded in content to click around on. You needed to put your important stuff “above the fold” which is actually a newspaper term I think.
Now, we are increasingly moving toward mobile. All most no one still has dial up – although it’s still vital to make your site load fast. Our attention span has decreased and Google won’t give slow sites the time of day.
We are also transitioning to wearable devices.
What all of this means, is that the old “don’t make people scroll” adage is obsolete. It’s now easier to scroll than it is to click. Especially on mobile, trying to click a text link. Forget it!
What this means to you: