Category Archives for "Working Smarter"

May 10

From Slavery to CEO

By Seneca | Working Smarter

When most people start a business on the side of their regular job, the idea is to build it up enough to be able to make ends meet on the business income and then quit. Freedom is the objective, but when quit day comes, are you actually going to be free, or transitioning into more […]

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Apr 08

How to Save Time & Grief With Your Ideas and Start a Business With No Money

By Seneca | Working Smarter


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The vast majority of people do things the total opposite of what I’m about to suggest here.  They think up an idea, decide to take the risk, spend a good bit of time, money and energy getting all their ducks in a row until finally one brave day in the future, they open for business. […]

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Feb 28

The Red Queen Effect

By Seneca | Working Smarter


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Ever feel like you’re going and doing as much as you can as fast as you can and it’s never enough?  It’s especially easy in the world of online marketing, where they tell us you have to be everywhere on social media, your blog has to be bigger, better, longer, more epic than the last […]

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Jan 28

The High Cost of Free Marketing

By Seneca | Working Smarter


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I’m sure if you’ve looked into internet marketing at all, you’ve no doubt been sucked into the allure of free marketing via social media, blogging, writing newsletters, Periscoping, doing your own SEO work and on and on and on. There is an urgency to be everywhere and doing everything and all these tried and tested […]

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Dec 22

Rest Week

By Seneca | Working Smarter

I’m taking a week off, so no new blog this week.  Instead I’m resurrecting this oldie but goodie.  I hope you find your proper rhythm of work and rest for the new year! I have had a sense that I cannot go into 2015 in the state that I’m in. (The tired, pressured state.)​​I had […]

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Dec 11

Build One Fire At a Time

By Seneca | Strategy , Working Smarter


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This is the counterintuitive way to get it all done successfully. Start one business at a time, master one technique at a time before moving on. The temptation is to start little fires and work to keep them all stoked rather than building something to the point where it’s self-sustaining and that a lot of […]

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